Meesho's Journey - Early Days to E-commerce Unicorn with Founder Sanjeev Barnwal | SCALER POD 12

In this episode of Scaler Pod, we have Sanjeev Barnwal, the Founder and CTO of Meesho - India’s true e-commerce marketplace. An Electrical Engineering graduate from the Indian Institute of Technology(IIT) Delhi, Sanjeev worked as a software engineer with Sony, contributing to the camera technology for DSLRs and Sony Mobile.

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He takes us through his journey as an entrepreneur and the challenges he faced in building Meesho from scratch. Under Sanjeev’s leadership, they have created a simple yet robust tech stack to handle scale and give users a seamless shopping experience across the country.

Sanjeev shares his thoughts on the importance of user empathy and how Meesho is using the social commerce boom to target the right set of audiences for delivering millions of requests per day. Also, he highlights the mega sales and what preparation it takes to get the platform ready for handling scale and maintain a loyal customer base by prioritizing customer satisfaction.

ScalerPod by Scaler is a one-of-a-kind podcast for engineers and tech enthusiasts. Our host Arnav Gupta talks to the leaders of the biggest tech companies from India and around the globe about the software engineering challenges they are solving and the products they are building for scale!

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Timestamps:

00:00 Teaser
01:35 Introduction
01:58 Day in his life as Meesho's CTO and Founder
05:45 Connecting with Team and Involvement in Core Tech
08:32 His Journey from IIT to Japan
14:18 Arnav's thoughts on taking Electrical Engineering
17:23 Decoding Software vs Hardware and his learnings from Sony
22:35 Starting Fashnear and Meesho's early days
26:07 The Social Commerce Trend
28:18 Integrating with platforms like WhatsApp, Facebook etc and challenges
30:50 User Empathy and Meesho's Listen or Die(LoD) Ritual
34:00 Meesho's tech stack to handle scale and diversification
39:46 Various Tech Challenges while scaling
42:57 Importance of keeping things simple
45:08 Perf Testing, Sales and Distributed ownership
48:07 Preparing for Mega Sales and handling Traffic
55:22 Data Engineering and its Uses at Meesho
59:39 organising teams and understanding the Pods structure
1:03:44 Future Plans for Meesho and the Use of AI for better predictions
1:06:20 Advice for Young Engineers
1:08:36 Outro

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