Скачать или смотреть Making Privacy Your Marketing Superpower

In this Digital Clinic episode, Justin Smyth, Director of Business Solutions at Wimmer Solutions, draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are increasingly less viable, Justin explains why first-party data has become the foundation for effective marketing. The conversation covers practical AI implementation in marketing workflows, the difference between simple AI tools and sophisticated agentic systems, and Justin's vision for the future where marketers become orchestrators of AI agents rather than direct task executors.

With insights on building privacy-compliant data infrastructure, navigating the evolving regulatory landscape, and preparing for AI-powered search and shopping experiences, this episode is essential for marketers looking to build sustainable, customer-centric strategies in an increasingly complex digital environment.

Related Links:
Connect with Justin:   / justin-smyth  
Check out Wimmer Solutions: https://www.wimmersolutions.com/

Content Chapters:
00:00 Meet Justin Smith
01:00 The Importance of Privacy in Digital Marketing
02:02 Adapting to a Cookie-less World
03:01 The Future of Digital Marketing Skills
03:57 Embracing AI in Marketing
06:51 First Party Data Strategies
13:37 AI and Data Strategy in Action
17:11 The Rise of Agentic AI
21:07 Guiding Clients Through Rapid Change
25:51 The Future of Digital Marketing
32:32 Optimizing Customer Journeys with AI
34:13 Conclusion and Final Thoughts