Скачать или смотреть HashtagHigherEdUS Conference 2023 - Using AI in Higher Ed Marketing

The introduction of ChatGPT has sparked debate on how AI writing tools should be used in university classrooms, but it also opens opportunities for marketing and communications teams to embrace the latest technology to enhance the way they communicate with students and improve efficiencies in day-to-day work. This session will look at what we know so far about ChatGPT and take a closer look at how it can be used by marketers:

What do we know about the potential uses and limitations of ChatGPT?
What are some of the pitfalls of using AI tools in marketing and communications?
How do you prepare marketing teams for the future of AI tools and provide adequate training for the use of these tools?

Recorded June 1, 2023 at the Time Higher Ed/Inside Higher Ed HashtagHigherEdUS 2023 Conference in the Jack Morton Auditorium, George Washington University, Washington D.C.