This 60-Second Test Could DOUBLE Your Landing Page Conversions

Book your free strategy call: https://calendly.com/laith-flowconver...
Download Free Landing Page Template: https://www.laithwallace.com/free

🔧 Try the FREE Landing Page Revenue Calculator: 👉 https://www.flowconverts.com/calculator
Are scattered efforts and low conversions holding your business back? In this video, I’ll teach you how to use the North Star Metric (NSM) to align your teams, sharpen focus, and hit your goals faster.

🚀 What You’ll Learn:
The importance of the North Star Metric in marketing and landing page performance.
Why scattered efforts, vanity metrics, and poor decision-making hold you back.
How to align your landing page goals with your overall marketing strategy.
A real-life example of how we achieved up to 50% more leads for our clients.

🔧 Try the FREE Landing Page Revenue Calculator:
👉 https://www.flowconverts.com/calculator
Discover how optimising your landing page can impact your revenue in 3, 6, or 12 months.

⏰ Timestamps:
00:00 - Introduction: Why You Need a North Star Metric
00:37 - Who Am I? (Experience with Top Brands)
00:57 - What Is the North Star Metric?
01:28 - The Problems Without a North Star Metric
03:36 - Vanity Metrics: Why They Hurt Your Growth
05:24 - Poor Decision-Making Without Focus
06:53 - Aligning Marketing Strategy & Landing Page CRO
08:02 - Best Practices for Optimising Landing Pages
10:29 - Setting Milestones for Success with NSM
13:51 - Live Demo: Use the Free Landing Page Calculator
16:37 - Case Studies: Real Results from Clients
17:58 - Next Steps: How to Work With Us

💡 Why This Matters:
Without a clear NSM, your team wastes time on tasks that don’t align with your goals. This strategy focuses everyone on a single source of truth to drive growth.

📊 See Instant Results:

Calculate your revenue impact with the free tool.
Discover actionable insights to improve conversions.
Get a clear 3-6-12 month growth plan.
🔗 Resources & Links Mentioned:

📈 Free Landing Page Calculator: https://www.flowconverts.com/calculator
🤝 Book a Call to Discuss Your Goals: https://calendly.com/laith-flowconver...
🛠 Learn More About Our Services: https://www.flowconverts.com/services...
🔔 Don’t Forget:
Like, share, and subscribe if you found this video valuable. Drop a comment below with your questions—I’m here to help!

Let’s align your team, optimise your landing page, and unlock your business’s revenue potential. 🚀

#NorthStarMetric #LandingPageOptimization #RevenueGrowth #CRO #BusinessGrowth #DigitalMarketing

📌 Tools I Use: (Affiliate links below)
👉 Webflow: https://try.webflow.com/laithwallace
👉 High Level: https://www.gohighlevel.com/?fp_ref=f...
👉 Airtable: https://airtable.com/
👉 Video Editing: Adobe Premiere

Here are the ways to work with me, Laith Wallace:
⚡️FREE CLASS: Watch my MINI WORKSHOP class here:
MINI COURSE: https://laithwallace.teachable.com/p/...

⚡️NEED A WEBSITE?: Book your free strategy call here
https://calendly.com/laith-flowconver...

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// BUSINESS/GENERAL CONTACT
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*QUESTION* — Have a question about Product Design, Web Design, Marketing or Anything Else? Post in the comments section of this video!

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--------Cameras and Gear Used To Shoot This Video ------

Laith Wallace Video Gear Checklist:

MacBook Pro
Sony A7R2
Manfrotto Tripod
Fusion FST Lights
Sennheisser G3 Microphone
Yeti Microphone
Rode Microphone
LG 32inch Wide Monitor


About:
Laith Wallace is a Product Designer and Speaker with almost a decade of experience working with companies in the tech, financial, travel and media industries. Laith has had the pleasure of working with Global brands such as Aviva, Orange, Nestle, British Airways and Eurosport.

Laith specialises in Product and User Experience Design of Digital Products and regularly teaches and trains design professionals and young people in person and online through his Youtube channel. A strong believer in the power of positive thinking Laith Wallace has always had a passion for design and self-development.

As a result, Laith taught himself the skills he now has and uses that to impact many people's lives through his work. Laith loves to spend time with his family, enjoys working with young people and helping people to achieve their dreams and goals through mentorship.