Скачать или смотреть How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1

Are you looking to optimize your AEC (Architecture, Engineering, and Construction) marketing department for both your firm's growth and your employees' development? The questions of how to blend marketing and proposal duties, whether to separate marketing and proposal management responsibilities and how other AEC firms structure their marketing departments are common and important.

In this episode of "Marketers Take Flight," I dive into the intricacies of structuring an AEC marketing department. Joining me are three accomplished marketing leaders with diverse backgrounds and experiences: Anna Skeete, Marketing Director at Protean Design Group; Russ Sanford, FSMPS, CPSM Chief Growth Officer at Kleinschmidt; and Kinnari Desai, Marketing Manager at Geosyntec Consultants.

Together, they generously share insights into their unique department structures and the advantages they have gained from them. They also emphasize the significance of understanding the purpose of marketing, transforming it from mere social media and proposal activities to an integral component of a firm's overall success.

In this episode, you will discover:

• The primary reasons each guest opted for their specific department structure (spoiler alert: they all differ)
• When and how to determine if adjustments to your existing department structure are necessary
• The advantages you can expect to reap from an effective department structure

Furthermore, this is only the first installment of a two-part series. By the conclusion of the series, you will have a clear comprehension of how to structure your AEC marketing department to achieve success. Not only will you contribute to your firm's growth, but you will also enhance your ability to recruit and retain talented professionals.

Don't miss out! Elevate your marketing game by watching now!

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