Скачать или смотреть Exposing Alissa Heinerscheid’s Red Flags That Led to Bud Light Backlash

What really caused the Bud Light backlash? What were the most important signs that Bud Light would fail? To answer these questions, this video looks at the most important moments in this extremely revealing interview with Alissa Heinerscheid, vice president of marketing for Bud Light.

Heinerscheid talks about her struggles with feeling grateful, and she gives advice that she claims has helped her. However, what do Heinerscheid’s statements and advice actually reveal about her personality and mindset going into the job as vice president? How are her statements and advice linked to the Bud Light backlash? At the end, there are relevant comparisons to an interview with Brendan Whitworth, CEO of Anheuser-Busch, which brews Bud Light.

This video has an educational purpose. You can use many of the principles and concepts to decode interviews, speeches, and your own daily conversations.

As an analysis, this video is made according to the terms of ‘fair use’.

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