Скачать или смотреть The Attention Lab™ Presents: Fact, Fiction & Flights | Episode 2

Do attention metrics truly correlate with business outcomes? In this episode of Fact, Fiction & Flights, Sanj meets with Publicis Groupe’s Sari Wong, SVP Groupe Agency Development to get into the details of attention measurement use cases. Find out if attention is a standalone metric or whether it’s meant to replace other forms of media strategy measurement.

What is DV’s Fact, Fiction & Flights?
In this exciting series, Sanj Palepu, Manager, Product Marketing at DV, sits down with industry experts to discuss common misconceptions surrounding attention measurement. The goal? To help advertisers better understand the concept and value of attention measurement. Each discussion is navigated through a fact or fiction lens, and to keep it fun questions are paired with a beverage taste test.