Скачать или смотреть Contemporary Issues in Marketing and Consumer Behaviour - Book Summary

This book is essential reading for anyone interested in the dynamic world of marketing and consumer behavior Whether you are a seasoned professional looking to stay updated on the latest trends a student eager to dive into the complexities of the discipline or a general audience curious about the power of marketing in shaping our society this book provides valuable insights It is particularly relevant for those in business marketing and communication fields as well as those who are concerned about the ethical implications of marketing practices By examining the role of marketing in creating value for consumers and society the book encourages critical thinking and a deeper understanding of the social and cultural implications of marketing strategies