REVISION CA FINAL COSTING CH 6 SCMPE PRICING DECISION by CA SANKALP KANSTIYA

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00:00 : Introduction to pricing policy
03:03 : Types of market structure
21:24 : Pricing policy (price customisation and price sensitivity)
40:34 : Pricing Method (competition, cost based, value based)
52:21 : Pricing in periods of recession/Below marginal cost
57:24 : Pricing Strategy
01:01:26 : Pricing adjustment policy
01:04:16 : Pricing and product life cycle
01:06:07 : Strategic pricing of new products
01:09:03 : Structured approach to pricing
01:10:04 : Pricing for service sector
01:11:32 : Theory of price & price maximisation model

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