Скачать или смотреть You Can be Catholic and Successful in Business, Part III: Two Types of Business Metrics

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Henry Kutarna, The Catholic CEO, delves into what it takes for a Catholic to be successful in business. First, he lists the standard business metrics that make a business successful. Then Henry walks you through the specifically Catholic aspects of business that makes one a successful Catholic business owner.

Standard Metrics for Running a Business:
1. Cash flow analysis
2. Forecasting
3. Debt and line of credit analysis
-the difference between these and equity capital investment
4. Social media and SEO knowledge and expertise
5. Margin analysis- two key features
-knowing your margin
-protecting your margin
6. Profit analysis
7. Market share
8. Sales growth
9. Customer satisfaction
10. Accounting ratios

Catholic Business Index: how Catholic is your business?
-What do we do that is different from conventional businesses?
1. Prayerful approach to business.
2. Catholic version of the "Plus-Delta:" an analysis tool for what to keep (Plus) and what to change (Delta).
3. Respect- be different from corporate culture
4. Truth- every business decision must be analyzed against the truth
5.Follow Catholic teachings- in every aspect of business, you must ask if this is taking everyone involved closer to heaven.
6. Pricing- do we price fairly?
-don't hide fees
7. Return policy- is it fair?
8. Wage policy- do I pay fair wages?
-Can a Catholic business owner pay a living wage these days? It is a serious question to ask. If you are a traditional Catholic, can you provide a wage so your employee can be the sole income earner in his household?
9. Marketing strategies- are you honest? Do you use appropriate imagery?
10. Family-friendly
11. Product integrity- good quality products, good customer support, fair trade practices
12. Dignity of the Human Person

To be a Catholic business: Make deliberate policies in your business to be Catholic in practice- to go beyond what conventional businesses do.