Скачать или смотреть Why TikTok LIVE Is Becoming the Secret Weapon for Product Launches

TikTok LIVE is changing how products are launched — and it’s not by accident. In this clip, Eric Young and Ryan Duminy break down why LIVE shopping creates a completely different level of energy, urgency, and engagement compared to standard video posts.

Unlike short-form videos that either hook viewers or don’t, LIVE is happening in real time. It notifies followers instantly, keeps people watching to see what happens next, and lets brands repeat the offer, answer questions, and build momentum on the spot. This dynamic is similar to live TV shopping — and it’s already massive in China.

What’s even more interesting? LIVE appears to be directly tied to successful product launches, helping brands create traction immediately instead of waiting for the algorithm to warm up. This strategy isn’t experimental anymore — it’s working, and it’s here to stay.

If you’re launching a product and not thinking about LIVE, you’re probably leaving momentum (and revenue) on the table.