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Ryze Coffee – How Bundling Drove Sales Without Relying on PPC
In this case study, we break down how Ryze Coffee achieved significant Amazon sales growth without heavily relying on traditional PPC campaigns.

Instead, they focused on a smart bundling strategy — combining complementary products to increase average order value, dominate branded search results, and improve conversion rates.

You’ll see how they used Sponsored Display ads, product variations, and creative bundling to generate consistent sales — even with minimal PPC investment.

💡 What You’ll Learn in This Video
✅ How bundling can increase your average order value (AOV) on Amazon
✅ Why bundles can rank for branded and high-intent keywords
✅ How to create bundles that actually convert and build loyalty
✅ Using Sponsored Display ads to promote bundles to the right audience
✅ How bundling impacts organic ranking and brand discoverability
✅ Why PPC isn’t the only lever for growth — and how to diversify your strategy

Why Bundling Works for Amazon Sellers
Increases perceived value without deep discounts

Gives you more real estate on search results for branded keywords

Improves Buy Box retention against resellers

Taps into existing brand loyalty while upselling customers

Reduces dependency on PPC to drive sales

Can improve profitability by lowering your ACOS while maintaining revenue

Ryze Coffee’s Results
Strong sales performance with minimal Sponsored Products PPC

Increased AOV through strategic bundle creation

Leveraged Sponsored Display for cross-selling to existing customers

Dominated branded keyword results without huge ad spend

Timestamps
0:00 – Ryze Coffee Overview
2:00 – Scaling Without Traditional PPC
4:50 – Sponsored Display Ads + Bundling Strategy

Who This Video is For
Amazon FBA sellers looking to reduce PPC dependency

Private label brand owners wanting to increase AOV and profits

DTC brands expanding to Amazon and leveraging brand awareness

Sellers with strong branded search traffic who want to monetize it better

Relevant Keywords (for Amazon SEO)
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Extra Value – How to Apply This to Your Brand
If you want to replicate Ryze Coffee’s bundling success:
1️⃣ Identify your best-selling SKUs and find complementary add-ons
2️⃣ Create bundles that solve a bigger customer problem or offer convenience
3️⃣ Test pricing strategies to maximize perceived value without hurting margins
4️⃣ Use Sponsored Display ads to retarget recent buyers with bundle offers
5️⃣ Track bundle performance separately to measure true AOV impact

Bundling is an underused growth lever — and for many brands, it can unlock profitable sales growth without scaling ad spend.

✅ If you want to sell more while spending less on PPC, watch this video in full and see how bundling could transform your Amazon business.

📌 Don’t forget:
🔗 Get Your Free Amazon Growth Blueprint: https://amazioworks.com/free-amazon-g...
🔗 Book a 1-on-1 Amazon Strategy Call: https://calendly.com/amazioworks/meeting

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