Скачать или смотреть A Count Down to Connection with Amazon LEO's Global CD Michael Sternoff

This podcast episode features Michael Sternoff, Global Creative Director at Amazon Leo (Amazon's low-Earth orbit satellite network). Michael shares his diverse background, spanning Emmy-winning filmmaking and video game trailers, highlighting how these experiences shaped his approach to making technical concepts feel human and authentic. The discussion centers on the launch of Amazon Leo's brand film, "Countdown," which uses right-brain storytelling to showcase real-world impacts of connectivity, emphasizing authenticity through casting and rooted use cases. Michael also offers insights into brand building, prioritizing audience connection and consistent storytelling over short-term analytics, and the importance of creative resilience in a dynamic environment. 

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Chapters / Key Takeaways:

00:00 Introduction
04:14 - Everyone Has a Story Everywhere
18:52 - Planning Is Everything
23:04 - The Frogger Approach to Creative Blocks
28:59 - Cast Real People for Authentic Details
33:16 - One Decision Maker Over a Million Views

Amazon Leo: A new era of internet is coming:
   • Amazon Leo: A new era of internet is coming  

Follow Audience Connection Podcast:

Website: https://www.casualfilms.com/
Instagram:   / casualglobal  
LinkedIn:   / casual-films-international  
BlueSky: @casualglobal.bsky.social

Subscribe now and join the conversation about creating content that truly resonates, backed by behaviour science.