Explained: The Ingenious Strategy Behind United Airlines' Delayed Purchase Of The Boeing 777-300ER

The Boeing 777-300ER, the most popular variant of the world's largest twinjet, served as the workhorse of most long-haul fleets during the second half of the 2000s and the first half of the 2010s. Flying first with Air France in 2004, the variant has sold over 900 units and served airlines across the globe.

Some carriers are even synonymous with the type, providing flagship services on the jet alone. American Airlines' Flagship First product is only available on 777-300ERs, and Air France's La Premiere can only be found on these aircraft.

One major carrier, the US giant United Airlines, turned down the opportunity to order the aircraft for over a decade, despite a variety of incentives to make a purchase. While more and more carriers filled their long-haul fleets with the -300ER, United remained a holdout.

Article: https://simpleflying.com/united-airli...

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