Скачать или смотреть Future Now: Episode 3 'What next for the disruptors?'

In a digitally accelerated world, the brands which have been rising as ‘disruptors’ in the last decade are poised to upend the balance across many markets, with previous category norms turned on their heads. What’s in store in the next phase for disruptors? In this episode we’ll look at how disruptive companies are speeding up as their legacy competitors rush to catch them up, the new set of challenges they need to overcome and the key lessons all businesses can learn from operating like a start-up.

The episode features a fireside chat with global Facebook exec Chris Sarandos, who talks AdNews publisher Assia Benmedjdoub through some of the changes he’s witnessed in the disruptor market since more traditional brands were forced to become more digital in March.

This is followed by an expert panel featuring IAB Australia CEO Gai Le Roy, Quad Lock founder Rob Ward and Facebook ANZ’s Industry Head of Digital Disruptors Henry Kelly.

Read more on this episode here: bit.ly/3cCjg1r
Learn more about the Future Now series here: bit.ly/3ifDaR9