Скачать или смотреть How Mufti Menswear transformed denim fashion in India?? |

Let me tell you about the fascinating journey of Mufti, the iconic name in the men's apparel industry that reshaped the denim fashion landscape in India. Mufti's founder, Kamal, transformed a vision of just ₹10,000 into a brand with an annual turnover of ₹498 crores.

🕰️ Back in 1992, Kamal identified a gap in the menswear market. Existing brands were stuck in a time warp, offering the same bellbottoms and bootcut jeans for years.

At a time when denim jeans were rigid and uncomfortable, Mufti introduced comfortable, slim, and stretchable denim jeans to the Indian market. The brand's commitment to providing fresh designs became its unique selling proposition (USP), setting it apart from competitors who clung to old patterns.

Fast forward to today, Mufti boasts 379 brand outlets, 89 large-format stores, and 1305 multi-brand outlets across India. The brand's dedication to breaking the mold and offering cutting-edge designs has made Mufti a household name in the country.
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