How to create an Audience in Piwik PRO’s CDP: A comprehensive guide

This guide explains the concept of an audience and its importance within the context of Piwik PRO’s. It begins by defining what an audience is, followed by a breakdown of audience attributes, their various types, and how to apply conditions to them effectively. The guide also explores event dimensions, showing how they can be used to create conditions based on frequency and recency.

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Chapters:

00:00 Introduction
00:40 What is a CDP audience?
03:47 Key considerations before creating an audience
08:01 What is audience membership duration?
09:32 User attributes collected on a website or app
10:52 Deriving attributes from existing ones and changing aggregation
13:02 Using multiple attributes per audience and their logic
15:19 Custom dimensions as CDP attributes
16:09 Custom attributes
17:12 Custom attribute example (numerical value)
19:13 User identifiers
22:05 User activity attributes
22:38 What is user activity?
24:58 Event dimensions
25:54 Event type
26:07 Event frequency and recency
30:16 Using Page URL event dimension with different types of events
32:53 Using user attributes and event dimensions together


Related links:
Introduction to Piwik PRO Customer Data Platform
   • Introduction to Piwik PRO Customer Da...  

Other links:
Free Piwik PRO signup page
https://piwik.pro/core-plan/
Piwik PRO Community Forum
https://community.piwik.pro/