Missing Historic Data in GA4? Learn How to Compare Universal Analytics Data in Looker Studio

If your company is like many Google Analytics users, you didn't make the migration to GA4 until the July 1 deadline was approaching. Because of that, your GA4 reports now don't have year-over-year data. And of course your executive team wants to see that data compared to current results, right?

We take a look at how you can import historic Universal Analytics, and your current GA4 data, into Looker Studio and do a year-over-year comparison. However, we do caution that UA data is not exactly the same at GA4 data. Take a look at our video below to see how they differ:

GA4 vs. Google Universal Analytics:    • Google Analytics 4 vs. Google Universal  

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