Скачать или смотреть MGT601 Assignment 1 Fall 2022 || MGT601 Assignment 1 Fall 2022 Solution

Case:
Ms. Sana graduated from the Pakistan Institute of Fashion Designing. She has working experience of around 7 years as a fashion designer. She has worked for two renowned brands. She left her first job because of the lack of freedom as she was not allowed to implement new ideas in designing. In her second job as well, she was facing similar issues where she was not allowed to implement her vision and fashion sense. She came up with the idea of fusion clothing but the brand she was working for wanted to keep producing traditional clothing. She left the job to pursue her dream of applying her modern and innovative fashion acumen in her design. She opened a boutique with whatever she has accumulated over the years of her job and borrowing from family. She did not hire a marketing manager due to the budget constraints of her startup and did marketing according to her limited knowledge. But she was facing hardships. She decided to exhibit her dresses in a famous business school and later collected marketing ideas from marketing students of that business school.

Requirement:

Considering yourself a business student, you need to give her some suggestions for marketing her boutique that could help her in promoting her business.

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