The Best B2B Marketing Strategies for 2023

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In this video, we will discuss what B2B marketing is, why it’s important, the biggest B2B marketing challenges, and different ways you can improve your B2B strategy in 2023!

What exactly is a B2B business? A B2B business is one that primarily facilitates transactions between two businesses, as opposed to transactions between a business and an individual customer. B2B stands for "business-to-business" and involves the trading of goods and services between companies on an often large scale. B2B businesses are an integral part of the global market, making up a substantial portion of international trade while allowing companies to acquire goods and services they may not be able to produce internally.

Is B2B marketing all that important? It is if you’re selling products or services to other businesses! Here are some B2B marketing stats for 2023 to get you energized for the rest of this guide. According to Research and Markets, the global B2B e-commerce market size is anticipated to reach 33 billion dollars by 2030! Also, according to Statista, B2B sales are expected to surpass $1.8 trillion in 2023. Finally, over 80% of B2B marketers are using email marketing for B2B sales in 2023, followed up by 70%+ doing social media marketing. We will show you how to solidify your email marketing outreach in this video, and how a CRM can land you high-ticket B2B clients!

0:00 Intro
1:18 What is B2B Marketing?
2:09 The Biggest B2B Marketing Challenge
3:02 How to Market B2B in 2023?
3:41 Optimize Your Landing Page
4:26 Improve Inbound Marketing Communication
5:01 Automate Your B2B Sales Emails
5:50 Improve B2B Marketing With a Free CRM

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