Скачать или смотреть More Than Tiles: How Tsuruya Advertised Enduring Quality

Tsuruya Co., Ltd., a dominant force in Japan's ceramic roofing tile market for over 130 years, understood the importance of connecting with its audience. Their professional campaign, aptly titled 'Sticking Together, No Matter What,' launched in Japan in December 2016, exemplified this understanding.

Created in collaboration with the advertising agency Asatsu-DK, this film medium campaign aimed to resonate with the House, Garden, and Industrial sectors.
The campaign highlighted Tsuruya's core values of durability and reliability, mirroring the enduring nature of their kawara (ceramic roofing tiles). With a significant market share and the largest production capacity in the industry, Tsuruya's advertising likely sought to reinforce its position as the leading choice for residential roofs.

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