Chicago Marketo User Group - Charting the Course: Customer Journey Mapping

Описание к видео Chicago Marketo User Group - Charting the Course: Customer Journey Mapping

Rachel Squire of MOBI Solutions talks through developing and using a customer journey map. Key takeaways:

Why it matters: Understand customer interactions, optimize touchpoints, and boost retention.

How to build it: Gather data, map key stages, and segment by persona.

Driving success: Define KPIs, integrate tech, and gain stakeholder buy-in.

Take action: Audit touchpoints, build your map, and align it with business goals.

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