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Cultural alignment — aligning your organization’s culture, values, and goals with its people — is a vital part of the recipe for business success. Today host John Laurito chats with CEO and Co-Founder of Viddyoze, Joey Xoto, about the power of cultural alignment in a business organization and how they created theirs.

In 2015 Joey co-founded and bootstrapped a software company called Viddyoze. Thanks to their powerful automated video creation engine, they help over 250,000 businesses create exceptional marketing videos without needing any technical experience whatsoever.

Viddyoze proudly remains a profitable bootstrapped business, boasting over $35m in sales and serving the likes of Coca-Cola, Tesla, Vodafone, and more.

Most recently, Viddyoze landed as the #16 Fastest-Growing Technology Company at the Northern UK Tech Awards and won the 2021 Young Entrepreneur Award.

Connect with Joey at:
Website: https://viddyoze.com/
LinkedIn:   / joeyxoto  

Show notes:
[0:00] Intro
[1:37] What is essential when creating an aligned culture in business?
[5:29] What should a leader do to decide the kind of culture to create?
[9:27] Does his team know how their roles connect with the bigger vision?
[14:41] On bringing someone new into the organization
[18:40] Viddyoze
[21:28] Find out more about Joey and Viddyoze
[22:46] Outro

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