Скачать или смотреть Customer Journey Map

Creating a customer journey map is pretty straightforward. But it can take a lot of time especially when gathering insights from your target audience.

1. Outline personas and goals
To begin the Customer Journey Map, you will first need to set out your brand's key buyer personas. The first map you create will trace the journey of a typical shopper.

2. List each touchpoint on the map
From your store and social media through to your advertising and influencer marketing campaigns list out every possible way a consumer can interact with your brand is your customer journey mapping process in a nutshell.

To get started Google Analytics highlights popular landing pages traffic sources and common customer journeys. If you conduct customer surveys make sure to ask how they discovered your brand.

3. Map out the customer's journey - what is the customer journey map?
The precise layout of your map will depend on your unique goals strategy and values. Most brands will base their maps around touchpoints and consumer actions. However some brands will create maps based on popular organic keywords or specific campaigns.