How Jon Paul Dejoria Went From HOMELESS to Billionaire

John Paul DeJoria is the founder of Paul Mitchell Systems and Patron Tequila. Learn about his rags to riches story in this video!

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The Empire Builder
John Paul DeJoria is a humble man with an amazing rags-to-riches story. He's the founder of not one, not two, but three multi-billion-dollar companies, effectively building a new empire every decade since the 1980s.

Humble Beginnings
Born to immigrant parents, an Italian father, and a Greek mother, DeJoria grew up impoverished in 1940's Los Angeles. His father left them when John was young. The DeJoria children were in and out of foster care as their mother tried to support them.

Homelessness
DeJoria was in his early twenties when things seemingly hit rock bottom. He was married with a two-year-old son and, in between jobs at the time, came home to their second-floor apartment to find a goodbye note from his wife.

John-Paul Mitchell Systems
Through the late 60s and 70s, DeJoria worked whatever odd jobs he could to provide for his son, something his father never did for him. DeJoria found a niche in the haircare industry in the 1980s when he met Paul Mitchell, a stylist and shampoo salesman pushing his own line of one-use shampoo.

JPMS
Today, John Paul Mitchell Systems or JPMS products are sold in over 150,000 beauty salons across 87 counties. However, all that success came with time. In the 70s, salons were using shampoos that required two or three washes. More washes meant more product, and more product meant more money.

Patron Tequila
You can probably say that Paul's death was another driving force for DeJoria. That same year, in 1989, DeJoria founded Patron. Yes, a half-Greek-half-Italian man is the founder of the most popular Tequila company in the world.

ROKiT Group
Perhaps DeJoria sold off his Patron shares as he prepared to shift gears once again. In 2018, the 74-year-old co-founded ROKit Group, a self-described next-generation global media company specializing in a little bit of everything like phones, electric Formula 1 cars, energy drinks, comic strips, and alcohol.

DeJoria in Pop Culture
DeJoria has become something of an icon in pop culture. In 2013, he pulled on the public's heartstrings when he appeared on Shark Tank and invested $150,000 in the Tree Tee-Pee, an innovative water irrigation unit capable of saving hundreds of thousands of gallons of water every year.

DeJoria's Philanthropic Morals
With all his success, DeJoria always remembered the first dime he dropped in the Salvation Army's bucket. His motto is, "success unshared is failure," and he's certainly lived up to it in every philanthropic aspect of his life.