Скачать или смотреть Online Marketplace Financial Model

The number of marketplaces has exploded in the past ten years and is expected to continue doing so. Whether you are about to launch a new marketplace or fundraising for your existing business, building a solid marketplace financial model is a crucial step every founder must go through. While early-stage startups with an inherently high level of risk are likely not to have accurate financial projections, building a rock-solid economic model will give you a clear advantage in understanding your business. In addition, our expert knowledge of building this Online Marketplace Financial Model will give you the peace of mind that all critical decisions are based on accurate, up-to-date information.

Introduction to Online Marketplace Financial Model
The online Marketplace Financial Model template contains the three financial statements, including the cash flows, and calculates the relevant metrics (Break-even Analysis, Diagnostic Tools, Project evaluation, and Charts). The financing options for the project include a standard long-term loan and an investment made by the investors—the marketing sheet (including automated inbound and outbound marketing costs sheet).

So a quick overview of the Financial Model, in the contents tab, you can see the structure of the model by clicking on any of the headlines to be redirected to the relevant worksheet.

How It Works
On the Input tab, you can feed the financial information for the model, such as sales price, cost, expenses, etc. Inputs with Peach fill and grey letters, call up (direct links from other cells) filled in grey with black letters, while calculations with white fill and black characters.

In the sensitivity analysis tab, you can see a high-level report with the main business scenarios. The check shows the company’s profit in case of any uncertainty. For example, if the cost or expenses increase by 10%.

Another useful tab is the break-even analysis, where you can see the items needed to be sold daily and their currency value to break even.

Calculations: Here, all analyses were performed. The revenues are calculated based on the product or services sold, promotion, pricing, promotions, and marketing campaign, deducting the business variable and fixed costs, the resulting operating profit. Second, the interest and depreciation will be calculated based on the assets financed and the gearing of the financing. Third, with the help of working capital assumptions, we have measured the impact on business cycles. In the last, depending on the level of the investment, the relevant debt financing is calculated.

Everything aggregates in the PnL Monthly tab into the relevant statements: profit and loss, balance sheet, and cash flow every month.

The Dashboard tab: Various graphs present the revenues, cash analysis, break-even analysis, sensitivity, assets vs. liabilities, startup summary, etc.

Key Components of the Model
0:00 - Intro
0:40 - Input Sheet
0:55 - Revenue Analysis
1:09 - Marketing
1:21 - Monthly P&L
1:36 - Yearly P&L
1:49 - Fixed Asset Details
2:02 - Depreciation & Amortization
2:16 - Startup Summary
2:25 - Dashboard
2:44 - Project Evaluation
2:54 - Cash Flow Evaluation
3:01 - Balance Sheet
3:13 - Break Even Analysis
3:25 - Diagonistic Tools

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