Скачать или смотреть Idea Generation: 6 Winning Strategies to Come Up With Business Ideas (Business Basics)

EPISODE SEVEN: How do businesses actually come up with winning business ideas? What's the secret formula? In this episode of the ATB Podcast we break down idea generation — the real process companies use to create successful products, services, and business models. There's structure and planning behind creating business ideas.

0:00 Introduction
0:37 Entrepreneurship; what is an entrepreneur? What do they do?
1:34 How do entrepreneurs generate ideas?
2:15 Key 1: Idea generation and solving problems and pain points
3:20 Key 2: Finding problems - frustrations that people face everyday
5:26 Key 3: Solve problems with practical solutions; don't overthink them
6:07 Key 4: Observe customers to note down issues, interview them
7:24 Key 5: Conduct market research, look at industry reports
8:23 Key 6: Experiment, test, and refine your product
9:45 Case Study: Crumbl Cookies and their testing process
11:00 Conclusion and Wrap-up

We discuss:

1) Why great ideas don’t come from “aha” moments
2) The problem-first framework behind successful businesses
3) How companies use customers, competitors, and trends to generate ideas

And how businesses test ideas before fully committing.

I hope you enjoy this video about the basics of entrepreneurship and idea generation. Be sure to tune in weekly to the ATB Podcast and subscribe for more content!