Скачать или смотреть Auditing Paid Social Meta Accounts

Auditing Ad Accounts is something Head of Paid Social, Sam Thompsett does every week.

In this video Sam talks you through how we look at account structure and best practices for ecommerce brands in 2024.

Sections 🎬
0:00 Full Funnel Ad Account
1:01 Ad Account Structure
1:20 Over Segmentation
1:50 Optimisation Types
2:10 Learning Phase
2:37 Demographics
3:35 Ad Frequency
4:33 Personalisation for Meta Ad
5:25 A/B Testing
6:35 Pixel
7:42 Account Exclusions / Past Purchasers
8:37 UTMs

🔗 Links
▶ Want to hear more? Check out Sam's full blog post @ www.geniegoals.co.uk/blog
▶ To ask Sam a question or follow his work -   / sam-thompsett-3029a715a  

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