Скачать или смотреть Toby Davidson | SAP SapphireNow 2016

01. Toby DavidsonSAPvisits #theCUBE!. (00:18)
02. SAP Anywhere. (00:48)
03. Customers Asking for Digital Engagement Methods. (01:29)
04. The SAP/ Apple Partnership and Coming Opportunities. (03:54)
05. Apple Bringing the Brick and Mortar Experience to SAP. (05:57)
06. The EcoSystem of SAP in Small and Medium Business. (09:03)
07. The Role of Strategy at SAP. (11:08)

Track List created with http://www.vinjavideo.com.
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Will this app give mom and pop shops equal footing with you-know-who? | #SAPPHIRENOW

by R. Danes | May 192016

Consumers love eCommerce; every year the number of purchases made online continues to growand many even prefer online shopping to shopping in the real world. But there is one group of people who are not 100 percent in love with this trend: owners of small physical shops. They have been hungry for a tool that can even the playing fieldand it may have finally arrived.

“SAP Anywhere is a front-office application. What that means is it’s an application for a small business to use to engage with their customers” said Toby DavidsonVP of Product StrategySAP Anywhere at SAP SE. Davidson told Peter Burris (@plburris)cohost of theCUBEfrom the SiliconANGLE Media teamthe application seeks to redistribute and democratize the power to market directly to consumers via their devicesas well as understand and drive their purchasing behavior using Big Data and other technologies.

Making up the difference

Davidson said that the tool will break down barriers for both B2B and B2C businesses by allowing them to operate virtually. Customers can order onlinepay with PayPaland either pick up their purchase or have it delivered. “They’re not restricted by their traditional selling method” he said.

The increase in volume of sales this could produce may even allow them to lower their pricesbasically stripping the big guys of any advantage they have over them.

Gleaning intelligence on customers through social and data is also part of the formula. “By bringing the elements of Big Data togetherwe’re able to tie together who you bought fromwhere you boughtwhat kinds of things do you like” he said. “We can help deliver some intelligence back to that small retailer to re-target to you.”

@tobydavidson74
#SAPPHIRENOW
#theCUBE