Скачать или смотреть Asian Paints Celebrates 40 Years of Sharad Shamman | Cholte Cholte 40 | A Royale Tribute to Kolkata

For 40 years, Asian Paints Sharad Shamman has celebrated Kolkata’s Pujo, from the artistry of pandals to the imagination of artisans. To mark this milestone, we turned a Kolkata icon into a moving tribute: the yellow taxi.

This is a small glimpse of what's about to come.

With ‘Cholte Cholte 40 – A Royale Tribute to Kolkata’, 40 taxis are being transformed into travelling time capsules, each capturing a decade of Pujo’s evolution and creative excellence accelerated by Asian Paints Sharad Shamman. From state-of-the-art wallpapers and fabrics inside to hand-painted motifs outside brought to life with Royale Glitz, every taxi carries stories of pandals and pandal-hopping families, artisans from Kumartuli, neon-lit streets, and today’s digital celebrations, all adorned with the Asian Paints crown.

As these taxis return to Kolkata’s streets, they carry four decades of Pujo’s creativity back to the people, reminding us that Asian Paints Sharad Shamman, fondly known as the 'Oscars of Pujo' has always been more than an award, it is a living archive of the city’s spirit.

Stay tuned to witness a fleet of 40 taxis becoming a part of one of India's most coveted celebrations.

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