Скачать или смотреть How to Use Twitter Promote Mode

Twitter Promote Mode is a new feature on Twitter that allows you to automate your Twitter advertising. For $99 a month, Twitter selects your tweets and promotes them for you.
There are many benefits to using Twitter Promote Mode. The first one, is saving time with your Twitter promotion. Instead of having to manually look for tweets to promote, selecting a target audience and setting a budget, then manually optimising your Twitter advertising campaigns, you can have a set and forget mentality. Twitter does it all for you for a fixed fee.
The second benefit is that the service is quite affordable. For about $3 a day, you can have your tweets promoted without having to do anything.
The third benefit is that you don’t need to create Twitter ads. You just need to focus on publishing quality tweets that you are happy for Twitter to promote.
The fourth benefit is that you can still run Twitter ads as well, should you want to.

The only inconvenient aspect of Twitter Promote Mode is the fact that the targeting options are very limited. Who you choose to target can either be based on their interests or their geographic location, nothing else. Unlike standard Twitter ads, you can’t target people according to their age or gender or other criteria.

Only your first 10 tweets a day can become promoted tweets as long as these tweets are approved by Twitter and comply with their Twitter advertising policy. Retweets, tweets with quotes and replies do not get promoted through Twitter Promote Mode. Note you are charged on the first day of setting up Twitter Promote Mode and every 30 days after. You will have to manually cancel your subscription if you don’t want to be charged anymore.

In order to set up your Twitter Promote Mode subscription, go to:   / signup  
Then select your country to determine the currency you will pay in and any applicable taxes. The countries available are United States, United Kingdom and Japan. Once you’ve selected the country, click on next.
Then, select who you want your Twitter promotion to be targeting. In terms of the interests of your target audience, you can select up to five from the list provided. Or you can select their location, and you can target up to five locations. You can’t select interests and locations for your Twitter promotion, it has to be one or the other.
Once you have selected your geographic location or the interests, click on “next”. You will then be able to see a recap of your selections and edit them should you want to make any changes. If you are happy to proceed, agree to the terms and conditions and click on “proceed”. Then, share your payment details by entering your credit card and address and click on save.

The key when using Twitter Promote Mode is to pay attention to the tweets you publish because they will be turned into promoted tweets.
Before publishing tweets, a good habit to adopt is checking what is working and what isn’t for your competitors. Go to your competitor’s profiles and look at what offers they make generate the most buzz. To do so, simply click on “tweets” and scroll through the list of tweets published. When you do, look at the tweets which have generated the most engagement. This will give you an indication of what path to follow.
Don’t forget to also include images or videos to your tweets. When you do, your promoted tweets will stand out further in people’s newsfeeds and therefore attract the attention of more people.
Ideally you’d like your images to be 1024 x 512px so they fit properly and are not cut off or pixelated. By adding images not only will your tweet be more visible in the newsfeed, you’ll be able to convey more information than a text based tweet which is limited to 280 characters only.

Lastly, check your analytics. Twitter Promote Mode will give you access to information about the performance of your tweets. So make sure you look at this information closely so you can do more of what works and less of what doesn’t. You can even look at Twitter Analytics. Twitter Analytics is Twitter’s built in analytics feature that allows you to track the performance of your Twitter account.
To check your Twitter analytics, simply login to your Twitter account and on the left hand side, click on the three dots. When you do, a menu bar will appear, simply choose the tab called “analytics”. Simply scroll through the months and compared how each month performed. 
You might notice that during a certain month, you experienced a spike in engagement. If that’s the case, check which tweets were most popular and what they have in common. If you notice that these tweets have something in common, maybe they all included a video or they all talked about the same topic, then this is a clear indication that you should publish similar content.