Cash Flow IS NOT the Key and Why ROE Beats ROI

Cash flow — the two words every rookie real estate investor loves to hear. It’s always about cash flow. “If the property doesn’t bring in a healthy amount of pure profit every month, there’s no point in buying it!” This sentiment could cost you hundreds of thousands, if not millions over the lifetime of your real estate investing career. Don’t get us wrong, cash flow is important, but focusing on this metric alone may lead to your downfall.

Chris Lopez hopped off the “buy only for cash flow” bandwagon long ago, and he’s much richer for doing so. Chris has become successful quickly in the real estate game, which is doubly impressive if you look at his past business history. He didn’t start in real estate sales, investing, or anything of that nature—he was more interested in building content for other businesses he was pursuing. After realizing that rental property investing was the way to go, Chris took a hard pivot, repurposing the same skills he used in his businesses to work in real estate.

Now, he’s got eight units of his own, passive investments he doesn't need to worry about, and a successful real estate brokerage situated in the real estate mecca of Denver, Colorado. He’s become the foremost expert on Denver real estate not because he’s done thousands of deals, but because he knows the area well enough to teach those who don’t. Chris talks about business building, mentorship, and a much better calculation than cash flow in this episode.

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Join BiggerPockets for FREE 👇
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Hear Our Interview with Chris’ Mentor, Charles Roberts:
https://www.biggerpockets.com/blog/bi...
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Grab Your Copy of “Rich Dad Poor Dad”:
https://www.biggerpockets.com/richdad...
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Watch Chris’ “House Hackerz” Series on YouTube:
   • House Hackerz with Chris Lopez  
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9 Simple Steps to Finding the Best Real Estate Mentor:
https://www.biggerpockets.com/blog/re...
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Cash Flow—The Most Overrated Metric in Real Estate?
https://www.biggerpockets.com/blog/bi...
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Connect with Rob (Robuilt) on YouTube, Instagram, TikTok, and Twitter:
Youtube:    / robuilt  
Instagram:   / robuilt  
TikTok:   / robuilto  
Twitter:   / robuiltchannel  
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Connect with David and Rob on BiggerPockets:
David: https://www.biggerpockets.com/users/d...
Rob: https://www.biggerpockets.com/users/r...
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Follow David on Instagram:
@davidgreene24 or   / davidgreene24  

Episode 662

Show notes at: https://www.biggerpockets.com/blog/re...

00:00 Intro
03:32 Quick Tip
04:17 Chris' Portfolio
07:17 Building Real Estate Businesses
10:38 Lucrative Lead Flows
19:17 The Wrong Way to Find a Mentor
33:54 The 4 Steps to Skill-Building and Mentorship
44:02 Meaningful Lead Magnets
51:41 The Single Best "Business Card"
55:54 ROE is Better Than ROI
01:01:17 Repurposing Everything
01:15:44 Famous Four

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