Скачать или смотреть Lessons from Scaling Research in SaaS

Christopher Nash, a research democratization expert, shares valuable lessons from his experience scaling research programs at Dropbox and Airtable. Nash dives into the nuances of creating a successful "research democratization" initiative - one that responsibly empowers teams across the organization to conduct their own user research.

He covers the key elements of an effective democratization program, including guidance, guardrails, and oversight. Nash also discusses important considerations around hiring, piloting, marketing, and managing stakeholder expectations. Additionally, he highlights some unexpected benefits, such as supporting other internal teams with better data collection.

Whether you're a lone researcher or part of a larger team, this video offers a wealth of practical advice to help you scale the impact of user research in your organization. Nash's candid experiences provide a roadmap for democratizing research in a way that maintains rigor and quality.

Key Moments:

[00:00 - 02:00] Introduction to Christopher Nash and his research democratization expertise
[02:00 - 05:00] Defining "research democratization" and the key components of a successful program
[05:00 - 10:00] Lessons learned from scaling research at Dropbox and Airtable
[10:00 - 14:00] Strategies for recruiting participants and managing stakeholder expectations
[14:00 - 17:00] The importance of documentation and measuring the impact of democratization
[17:00 - 20:00] Surprising benefits of a research democratization program

🪩 DiscoConf is the global research and discovery conference by Maze https://maze.co/discoconf/

💙*About Maze*
Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision.

Learn more ➡️ https://buff.ly/3lwYGYY

👋 Stay in touch:
LinkedIn: /mazedesign
Twitter: @mazedesignHQ
Instagram: @mazedesignhq

#uxdesign #uxresearcher #uxresearch #userexperience #userresearch #ux