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Print may seem like a dinosaur, but it’s far from extinct – it’s EFFECTIVE! In this #FAQFriday video, the experts at #PriorityMarketing share why printed marketing collateral is part of any successful marketing strategy.






While some things – like cassette tapes and rotary dial phones – may be considered old-fashioned, one thing that will never go out of style is printed marketing collateral.

In today’s FAQ Friday video, we’ll tell you why print collateral should be part of your marketing strategy.

So what exactly is marketing collateral? It’s the marketing tools used by an organization to promote its brand, products, and/or services. Print collateral includes physical pieces such as brochures, posters, stationery and more.

These valuable tools help build brand awareness. Branded letterhead, business cards and pocket folders are incredibly effective at reinforcing a brand through everyday use.

Although it may feel like we’re always online, we are not at the computer 24/7. So printed materials like brochures and direct mail can help promote your brand and educate consumers during their offline hours.
Yes, I said direct mail. Direct mail is still a highly effective marketing strategy with up to a 90% open rate!

Okay, take a few seconds to look around. You can probably find examples of printed marketing collateral. Things like that coffee mug you’re drinking from. Promotional items, appointment cards, and takeout menus are print collateral pieces that help keep your brand top of mind. Plus, who doesn’t love a free pen?

By making your brand tangible you are also making your brand memorable. This helps your organization stand out from the crowd and build brand loyalty. Collateral like stickers, loyalty cards, gift cards, and more help create an experience that brings consumers back to you again and again.

While there are many opportunities with print, it is important that you have an integrated strategy where your print and digital marketing tools work together. For example, a QR code on a postcard that links to a webpage or a unique call-tracking number to measure leads. Or even a thank you card in a package from an online order. A successful integrated marketing strategy creates a unique experience for consumers.

Using the right print marketing collateral at the right time to target the right audience can help you promote your brand, generate new leads, engage consumers, and reach your goals.

Let us turn on your brand with customized marketing collateral for your business! Give us a call or visit us online. And, if you don’t want to miss out on more marketing tips and tricks, follow us on social media.  
Thank you for watching and we’ll see you next Friday.