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Why did Black Myth: Wukong work?

A Chinese game that broke player count records on Steam. We explore the marketing strategies and partnerships that propelled it to global success, and discuss why creating a similar AAA game in India would be challenging. From the evolving Chinese gaming market to the hurdles facing Indian game developers, we break down the key factors behind Wukong's rise and what it means for the global gaming industry.

0:00 - Intro
1:02 - Game Science partnerships and marketing
1:52 - PC gaming market in India vs China
3:28 - Wukong's global success factors
5:04 - Game development in India
6:52 - Cultural challenges for Indian game devs
8:12 - Conclusion