How To Create A Brand Positioning Strategy

Learn how to create a brand positioning strategy using an 8-step brand strategist process framework.

#brandpositioningstrategy #branding #brandstrategy

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By the end of this video, you’ll have the processes and frameworks to create a brand positioning strategy for your brand.

First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity.

Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand.

Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors.

Next, you’ll discover the brand-positioning map also known as the perpetual map and how perpetual mapping can help to identify gaps and opportunities in the market.

Then, step-by-step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy.

0:00 How To Create A Brand Positioning Strategy
1:07 What Is Brand Positioning?
1:26 Why Is Brand Positioning So Important?
2:22 What Is A Positioning Map?
2:52 How To Create A Brand Positioning Strategy?
3:23 Step #1 Identify Your Target Market
4:01 Step #2 Identify Your Competitors
4:36 Step #3 Conduct Market Analysis & Competitor Research
5:12 Step #4 Identify Gaps & Opportunities
5:40 Step #5 Uncover Your Differentiator
6:20 Step #6 Write A Brand Positioning Statement
6:56 Step #7 Write A Communication Framework
7:40 Step #8 Design A Brand Experience




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