Скачать или смотреть Microbrand Watch series. Episode 5: Meet Sergio from Direnzo watches

Launching my fifth interview in my series interviewing the founders behind some of our favourite watches. Please feel free to ask Sergio questions in the comments! I've added chapter markers so you can skip or return to favourite sections.

00:00 - Intro
00:37 - Sergios background
01:41 - Sergio’s first watch
05:05 - Starting Direnzo
09:24 - Direnzo Visual Language
16:08 - DRZ03 v2
18:21 - Sourcing and choosing movements
21:50 - Budget model plans
22:57 - Running a microbrand
31:34 - Pricing and profitability
37:25 - Competing by good design
38:53 - Direnzo watches in 5 years
43:32 - Thoughts on Kickstarter
50:04 - Next releases
54:29 - Get notified on new models
55:29 - Adieu

You can read watch reviews on my website, https://www.esbjorn.com.au
Follow me on instagram for loads of macro shots   / 3sby