26. Being A First Gen Latina, Paving the Way in Media with Wendy Barba, VP of Brands at mitú

In this episode, we sit down with Wendy Barba, VP of Brands at mitú to learn about her career in media as a First Gen Latina. We tap into leadership, the role of community, and her upbringing to learn how it plays a role in how she navigates her career.   Of course, this wouldn't be a Chats with Yvonne episode if we didn't tap into her public speaking journey. We'll hear about how she feels about the art as an introvert herself.   



About Wendy:  



Wendy is the VP of Brands at mitú where she leads the Community Team to define the social media and editorial strategies across all of mitú’s brands; we are mitú, FIERCE, crema, Things That Matter, and Somos mitú.  She became part of the mitú team seven years ago after working at an entertainment-focused media outlet that highlights Latinos in mainstream media. She joined mitú to create an impact on the voice that is representative of millions of US-Latinos who are first-generation like her. During her time at mitú, she was one of the first editors to launch mitú, she founded FIERCE, and helped bring to life crema, Things That Matter, and Somos mitú.