How charity fundraisers manipulate emotions for money I Times Investigation

The Fundraising Regulator has launched an investigation after The Times found that people going door to door for a well-known children’s charity had been taught pressure-selling techniques.

An undercover reporter trained as a fundraiser at a third-party marketing firm, IBA Global, signing people up for donations to the Great Ormond Street Hospital children’s charity, known as the GOSH Charity.

Our exposé reveals how trainees — working on commission instead of an hourly wage — were taught to use psychological motivators and pre-empt objections on the doorstep.

This resulted in fundraisers repeatedly pressing customers to sign up, despite the Code of Fundraising Practice warning against placing “undue pressure” on people.

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