Strategy Management - Diversification Strategies/ Ansoff's Matrix (Video #63)

Описание к видео Strategy Management - Diversification Strategies/ Ansoff's Matrix (Video #63)

In this video, we'll explore another set of generic strategies known as Diversification Strategies or Ansoff's Matrix.
Ansoff's Matrix suggests four primary types of strategies within it: Market Penetration, Market Development, Product Development, and Diversification.

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