Скачать или смотреть Making Sense of Today’s Streaming TV Advertising Landscape

📺 Explore the Future of TV Advertising! 🚀 In the ever-evolving landscape of consumer preferences, one rule stands out: consumers dictate how they consume content. 🌐 Connected TV (CTV) has taken the lead, surpassing cable TV in August 2022, with over 15 billion connected devices globally. 🌍 This shift gives viewers the power to decide what, when, and where they watch TV content.

🔍 Dive into the world of streaming TV with us! The surge in streaming TV popularity and the abundance of connected devices has created a fragmented market, making it a challenge for advertisers to navigate. 🌐📈

We dive into the two major types of streaming TV. Ad Free & Ad-Supported

💼 AD-FREE TV
Discover the two types of ad-free streaming:

First is the Pay-Per-View model and second is the Subscription Model.

💼 AD-SUPPORTED TV
Unravel the four types of streaming TV for advertisers:

AVOD (Advertising Video on Demand): Free or reduced fee with interspersed ads (post-COVID, post-subscription cycling trend).
FVOD (Free Video on Demand): Totally free access without subscriptions (think Roku TV and YouTube).
FAST (Free Ad-Supported Television): Live and linear TV channels with ads (Pluto TV, Tubi, Freevee, Zumo).
vMVPD (Virtual Multichannel Video Programming Distributor): Internet-based TV channels at a lower price (Sling, Xfinity, YouTube TV).


📈 REACHING CONSUMERS ACROSS CTV
With streaming TV on the rise, CTV ad spending is projected to hit $21.5 billion by 2025. Learn about programmatic CTV options, including Private Marketplace, Programmatic Direct, and Programmatic Accessible.

🎯 HOW ADVERTISERS TARGET CTV INVENTORY
Discover two primary targeting methods: audience-focused and inventory-focused.

Audience-Focused Targeting: Reach specific audiences based on data, demographics, psychographics, and location (Simpli.fi offers options like Household Addressable Targeting, Location-Based Targeting, and Intent-Based Targeting).
Inventory-Focused Targeting: Advertisers focus on premium content that aligns with their campaign goals, ensuring high brand suitability standards.
🚀 THE FUTURE OF STREAMING TV ADVERTISING
Explore the future with robust advertising platforms like ZTV by Simpli.fi. Dive into audience-first and inventory-first targeting at a reasonable price. 🌐🎬