Скачать или смотреть Kickstarter Analysis: What Sharknife Gets Right (and Wrong)

In this video, I review and analyze Sharknife's campaign, a comic book. Focusing on what works, what doesn’t, and what could realistically improve its chances of success.

In short, the campaign is nice to see, but it lacks clarity, especially for the multiple rewards. Also, the goal is not super clear, in-depth stretch goals should be better, and having the next one to unlock at the top of the page would help.

Chapters:
00:00 Intro
00:24 Quick project overview
01:07 Main Issue
02:38 Rewards Check
04:30 FAQ Fail (it has been updated now!)
05:24 Information consistency
07:24 Main strengths
08:03 Key takeaways
09:00 Stretch goal clarity
10:58 Recap and advices
11:53 Conclusion

This is a practical, no-nonsense crowdfunding analysis based on real data, real execution, and real outcomes.

🎯 WHAT THIS VIDEO COVERS
Campaign positioning and value proposition
Page structure, visuals, and messaging clarity
Reward tiers, pricing logic, and perceived value
Funding goal, momentum, and conversion factors
Marketing assumptions and audience targeting
Key mistakes, strong decisions, and missed opportunities

🔗 CAMPAIGN LINK
👉 Kickstarter page analyzed in this video: https://www.kickstarter.com/projects/...

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👥 WHO THIS IS FOR
Indie creators & developers
Entrepreneurs preparing a crowdfunding launch
Creators planning a relaunch or pre-launch strategy
Anyone curious about how Kickstarter campaigns actually perform

💬 JOIN THE DISCUSSION
Have questions about this campaign?
Would you have structured it differently?
Drop your thoughts in the comments.

📌 ADDITIONAL CONTEXT
This Kickstarter campaign analysis breaks down real crowdfunding strategies, campaign structure, reward design, and marketing execution. The video is designed to help creators understand how Kickstarter campaigns succeed or fail, and how to improve conversion, trust, and funding outcomes.