Скачать или смотреть How to Create a Web3 Content Strategy (+ FREE CONTENT PLANNING TEMPLATE)

Most Web3 founders and marketers jump straight into posting random content; then wonder why nothing works. In this video, I’ll walk you through a step-by-step framework for creating a Web3 content strategy that actually drives awareness, builds community trust, and converts users.

Plus: You’ll get access to my Free Web3 Content Strategy Template so you can plan smarter, not harder.

Whether you’re running a DAO, NFT project, DeFi platform, or just starting out in crypto/ web3 marketing—this framework will give you clarity on what to post, where to post, and why it matters.

What You’ll Learn in This Video:

✅ The real difference between posting content and having a strategy

✅ How to define your brand story & positioning in Web3

✅ Setting goals & milestones that actually make sense

✅ Content pillars your Web3 business/project should focus on

✅ The content funnel simplified (awareness → engagement → conversion)

✅ A campaign case study you can model for your own brand

✅ How to use the free template to build your content plan



Timestamps

0:00 How Binance helped my crypto journey through content marketing
0:21 Introduction
0:55 What is a content marketing strategy?
2:57 Foundations of a Web3 content marketing strategy
3:07 Brand story framework
4:15 Example of brand story framework (case study)
5:00 Brand positioning
5:28 Goals and milestones
5:24 Market research
6:28 Content pillars
7:16 Content formats
7:39 Understanding content funnels
8:49 Campaign sample with case study brand
9:24 Download free content template

Download Your Free Web3 Content Strategy Template 👇
https://bit.ly/web3contenttemplate

This template will help you map out your audience, content pillars, formats, and funnel; so you can go from “posting randomly” to executing with confidence.

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https://bit.ly/web3marketingwithjoy

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https://linktr.ee/joyjoe.e