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Wild and Wonderful BC Salmon: An Introduction – BC Salmon Marketing Council

A presentation by the BC Salmon Marketing Council

Wild salmon from British Columbia, Canada … one of the most spectacular, natural seafood products in the world!

Created and nourished by nature, wild salmon have lived in the waters of British Columbia for thousands of years. Harvested for centuries with the greatest skill, care and pride, it is an integral part of BC’s environment, culture and economy. Today, with the strongest commitment to the resource, fishermen and processors ship their prized catch all around the globe, earning wild BC salmon the international reputation as the top quality, natural seafood choice.

It’s wild and wonderful…. Go Wild… BC salmon…

Wild salmon are born in the rivers and streams along the cold coastal and interior waters of British Columbia, Canada, and then continue their journey to the open Pacific Ocean where they mature into adults. Throughout the salmon’s life cycle– which lasts anywhere from 2 to 7 years depending on the species - they migrate through the pristine waters of the west coast feeding on the ocean’s nutrients. Then, as adults, they return to their native waters to spawn – often to the exact gravel bed in the stream where they were born.

Through the wild BC salmon industry’s extensive knowledge, strong commitment and historical pride in the resource, wild BC salmon is recognized and enjoyed around the globe as one of the most delicious, natural seafood products in the world. When it comes to the best salmon in the world… Go Wild! Go Wild BC Salmon