Leaving Your Dream | Karen Korellis Reuther | TEDxBerkleeValencia

Should one dream last us an entire lifetime or an entire career? Creative Director and Brand Psychologist, Karen Korellis Reuther, says sometimes you have to love it and leave it. Fire yourself.

Themed Changing Currents, TEDxBerkleeValencia welcomes leading international innovators, entrepreneurs, creative business people, and artists from diverse countries representing music, fashion and design, the environment, technology and religion. The second edition of TEDxBerkleeValencia, which took place at L’Oceanogràfic, the largest aquarium in Europe, addressed several notions of change - paradigm shifts; movement, both physical and societal; and new tendencies across multiple disciplines.

TEDxBerkleeValencia website: http://tedxberkleevalencia.com/


Karen is the Creative Director and Brand Psychologist for Cast, a design consultancy working at the intersection of creative visioning and business strategy for private equity, venture capital and leading corporations including the TJX Companies, PUMA, Dunstan Surfwear and Pantone. Her experience includes, 12 years at NIKE, owning a design firm in Munich, Germany and at Ziba Design. As Global Creative Director at NIKE, she led teams that developed major product, merchandising and brand strategies solidifying NIKE at the top of its industry. Karen led the creative vision and implementation of design strategies from product creation to merchandising across NIKE footwear, apparel and equipment including, an industry-leading organization that leveraged the power of trend, color and materials. She is an Adjunct Professor at Wentworth Institute of Technology in Boston with a focus on design thinking, innovation and a consumer-centric approach.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx