Скачать или смотреть #25 Competitor Clusters & Analysis | Strategy & Technology: A Practical Primer

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This lecture introduces the concept of competitor clusters, which are groups of companies within strategic groups that exhibit similar strategic dimensions and competitive behavior. It emphasizes the importance of understanding competitor clusters to gain a more nuanced perspective on industry dynamics and formulate effective competitive strategies. The lecture discusses the dimensions that can be used to identify competitor clusters, such as innovation intensity, product profitability, competitive intensity, and competitive strength. It argues that analyzing competitor clusters can help firms identify their key rivals, anticipate their moves, and develop strategies to differentiate themselves within their cluster.
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