Deepthi Tanikella is the Founder of Pinch of South, a platform where food, culture, and storytelling come together in the most meaningful way. As a food entrepreneur, author, and content creator, she has built a unique identity around blending recipes with real-life stories that touch hearts.
Her debut book, “Shadruchulu”, is a reflection of her passion for preserving culinary traditions while weaving in personal narratives. Much like her content, the book combines flavors, memories, and emotions making food not just about taste, but about identity and heritage.
Deepthi’s storytelling extends into her content creation, where she often shares wholesome stories while cooking from nostalgic family memories to life lessons, from moments of grief and healing to everyday joys. Her openness about her personal journey, especially in talking about loss, resilience, and rediscovery, has made her work deeply relatable and comforting to many.
With Pinch of South, she has gone beyond building a brand she has created experiences. From thoughtful products that carry cultural narratives, to pop-up events that bring communities together, to podcasts that document traditions for the modern audience, her work is rooted in authenticity.
Deepthi’s journey is one of passion, perseverance, and purpose. Whether through her book, content, or entrepreneurial ventures, she continues to prove that food and stories share a
common power: they both connect, heal, and inspire.
🔹Guest: Deepthi Tanikella ( Founder of Pinch of South, food entrepreneur, author, and content creator)
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🔹Host: Anusha Pilla
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Time Stamps:
Promo – 0:00 to 1:34
Intro – 1:35
How important is it to be yourself? – 2:14
How Deepthi found her liking for storytelling – 3:46
Why she started content creation – 6:58
Pivotal moments in her life – 10:46
How social conditioning shaped her perspectives – 14:09
Boundary setting and Deepthi’s view on it – 20:10
The importance of a ‘WHY’ in life – 25:22
Does reading & writing make her stronger? – 28:01
Thoughts on friendships – 30:37
What makes a good friend – 34:28
A life change that made things better – 37:36
What a loss taught her – 55:32
How she processes grief – 1:01:12
Deepthi Tanikella’s love for cooking – 1:03:06
Amma and Avakai – 1:09:53
Outro – 1:13:11
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🔸Produced by: Tamada Media
🔸Executive Producer: Anil Prattipati
🔸Direction & Supervision: Harish Sathu
🔸Editor: Arun
🔸Publicity Designer: Babitha
🔸DOPs: Harsha, Bunny
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