Скачать или смотреть Know Why India’s Best Restaurant Serves Only Single Menu | Masque Mumbai

Would you spend Rs. 11,000 for a single meal in India?

Masque, a Mumbai-based restaurant, has done something unheard of. Not only does it serve only 48 customers a day with a single 10-course meal priced at around Rs. 6,000, but it’s ranked 78th among the best cuisine restaurants in the world. This fine-dining experience generates an astonishing Rs. 20 crore annually.

What makes Masque so unique?

Founded in 2016 by Chef Prateek Sadhu and Aditi Dugar, Masque committed from day one to sourcing ingredients locally, curating the finest tastes and textures. They didn’t just stop at using local produce—they invested in their own farms in Pune, bringing farm-to-table to a new level. But sourcing rare ingredients, like leaves from the Ladakh region, and creating an entirely seasonal menu made them stand out.

But here’s the twist—why doesn’t this world-renowned restaurant have a line of customers out the door every day?

The answer lies in Masque's approach. Instead of scaling up, they limited their slots. They serve only 1,800 customers a year, ensuring each meal meets their high standards. This strict cap lets them focus on quality, sourcing, and consistency without overextending themselves.

It’s a bold move in an industry where scaling and customer flow are everything. Masque's unique strategy is a reminder: growth isn’t just about volume; it’s about consistency, quality, and a strong, cultural foundation.

Lesson: The finest brands aren't built on marketing alone; they’re built on taste, experience, and quality—crafted and sustained one step at a time.
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