WHITE BALANCE: Important or Overrated?

Discussing the importance of setting white balance and testing the flexibility of changing white balance in post on Raw, JPG, 8-bit video & 10-bit log.
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Table of Contents:
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0:00 - Intro
0:40 - Common Misconceptions about White Balance
1:07 - Changing White Balance on Raw Photos & Video
2:08 - Using the White Balance Dropper in Lightroom/Premiere
2:32 - Raw Photo Results (5500K, 2500K, & 10,000K)
3:25 - Conclusion #1: Can Raw White Balance be Changed in Post?
3:37 - Why I Wear a Grey Shoelace on My Wrist
4:53 - JPEG Results - Extreme White Balance Adjustment
6:14 - Does Exposure Matter for Correcting White Balance?
6:27 - Why Warming an Image Increases Brightness
6:53 - Conclusion #2: Can You Change JPG White Balance in Post?
7:19 - White Balance Method 1: Custom WB in Camera (Best)
7:42 - Method 2: Use a Different Neutral Grey Object in the Scene
7:59 - Method 3: Eyeball It or Set White Balance to Lights
8:40 - Method 4: Just Put Your White Balance on a Middling Kelvin
9:00 - Method 5: Auto White Balance - Why It's the Worst
9:25 - Locking the Auto White Balance Helps
9:57 - When Auto White Balance Is Okay to Use
10:14 - 8-bit Video Results (H.264 MP4 - Standard Profile)
11:38 - Conclusion #3: Can 8-bit Video White Balance be Changed?
11:52 - 10-bit Log Video Results - Any Better?
13:03 - Conclusion #4 & Final Thoughts on White Balance

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#whitebalance #photography #editing