Скачать или смотреть Navigating Sales Transformation: From WeWork to AI-Powered Growth

How do you navigate radical change in sales — from a legacy enterprise to harnessing AI-driven growth?

In a compelling session from B2B Rocks 2024 at Station F, Paris, Benjamin Samuels, Co-Founder of 1mind, shares his firsthand experience guiding sales transformations across major companies including WeWork, and explains how AI can future-proof sales strategies.

🎤 Speaker:
Benjamin Samuels – General Manager, Invisible Technologies and former CRO, 1mind

With deep experience in enterprise transformation and AI application, Benjamin presents a comprehensive roadmap for sales leaders looking to balance change management, legacy systems, and next-gen AI tools.

🔍 What You’ll Learn
Understanding the Dynamics of Change in Sales
See how driving transformation inside WeWork taught Benjamin the critical importance of stakeholder alignment, adoption buy-in, and iterative rollout. Learn how to start change with a coalition—not just top-down mandates.

Legacy Systems vs. AI-First Processes
Discover the key integration patterns for layering AI on top of old processes—CRM, playbooks, team structure—so you can move strategically without restarting from zero.

ROI-Driven AI Use Cases for Sales
Gain insights into high-impact AI applications: deal qualification, predictive forecasting, personalized outreach, coaching assistant workflows, and conversational intelligence. Learn how to evaluate use cases by cost per rep and revenue impact.

Sales Transformation Frameworks from Enterprise Scale
Benjamin highlights the roadmap he used across transformation journeys—step-by-step governance, pilot teams, change metrics, training programs, and adoption incentives. Avoid fragmented AI implementation with structured planning.

Managing Resistance and Driving Adoption
Real-world tactics: from early adopters to peer champions, “show, don’t tell” demos to pilot land-and-expand models, and how to measure “intent to adopt” before you measure impact.

Future-Fit Sales: AI as Amplifier, Not Replacement
Explore why human connection remains at the heart of sales. 1mind’s framework shows how AI augments empathy, insight, and strategy—not replaces it—and how leading teams balance automation with trust and authenticity.

Scaling AI Across Teams Without Chaos
Learn how to operationalize AI rollout across team structures, create training docs, set up data-driven governance, and avoid ungoverned experimentation. Discover how to build measurement frameworks for impact, not just usage.

💡 Whether you're leading sales transformation, investing in AI tools, or facing legacy inertia, this session offers a strategic playbook to unlock intelligent, human-centered growth.

🔁 Watch all the B2B Rocks 2024 Replays online:
👉 https://www.b2brocks.co/en/replays

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